We, at SurveyTabs, provide clients with an option of working with customized online panels, which are groups of willing, verified respondents of research surveys. In most cases, members of such online panels volunteer to take part in surveys by themselves, and essentials like survey invitations, contact details of respondents are managed by us.

Picking an advisory panel

Some panel organizations may only offer to send a group of respondents to a researcher’s survey, whereas SurveyTabs is equipped with the facility of creating, hosting and conducting surveys with such online panels, as well. Access panels may differ from each other a number of counts like cost, aptitude, or quality. Choosing a particular panel, thus, has a lot to do with assessing:

The amount of background information panel agencies hold of their respondents varies, but also makes a lot of difference; more the number of background variables, better can the surveys be targeted. Further, we, at SurveyTabs, provide impeccable client servicing with respect to offering these access panels; for example, if need be, we can offer consultation, or roll out faster and more accurate survey results.

Selecting a panel agency

Before starting off on the core processes of a project, it is essential for companies to finalize on certain key decisions with the panel provider. Some of these aspects may include:

Further, clients may even choose to monitor the progress of the project, in terms of problems faced by respondents, whether surveys are being carried out properly, and so on.

Keeping a check on quality and response rate

The response rate of a survey determines the quality of an advisory panel to a large extent, but may have little effect on how representative a final analysis is. Panels that consist of inactive participants will, for instance, have a low response rate; while, panels that run directed and targeted surveys will always have a higher response rate.

Using customer databases

In order to conduct efficient and effective surveys, it becomes essential for companies to have their own customer database; and surely, more extensive the information, the better. Clients may hold a variety of databases including those of people who’ve filed complaints, prospective customers, people who have registered from different channels, and so on.

For panel agencies, using a client’s customer database may be limiting in a number of ways.

Further, the response rate of surveys conducted through a customer database has a lot to do with the relationship shared between a customer and the client. It may also be determined by how frequently a database is updated with the contact information.

Invitations

As a research agency, SurveyTabs will carry out the mechanics of inviting respondents, creating panels and so on. The invitations might be sent through the client or as rerouting link on 3rd party websites, applications or surveys. In response to these invitations, some customers might either unsubscribe or may raise external complaints regarding the client in the process of accepting the invitation. Such complaints are forwarded to the client, with reassurances sent to the customer that their complaints have been duly noted.

Using customer information for marketing purposes

In cases where research surveys conducted through customer databases are used for marketing purposes, or otherwise, it is essential that the concerned surveys are labelled as being of such nature. They may be categorized under ‘non-research purposes’ and so on.

In-house panels v/s external panels

As the term suggests, such panels consist of respondents who participate in surveys conducted by a specific organization. On one hand, having an internal panel facility may help an organization save on costs, or having better response rates. But as opposed to that, external agencies like SurveyTabs are equipped to deal with greater amounts of work and stress, and have better access to experienced panel supervisors.