India is a diverse country of many religions, languages and cultures. This diversity requires special consideration in market research because the needs are different for people with differing backgrounds.India is one of the fastest growing economies in the world and has seen a significant rise in its middle class over recent years.
Amidst this growth, companies must be mindful to follow marketing guidelines when conducting research for products or services offered locally.
Consider multiple religion, language and kinds of people when you conduct market research in India to understand what appeals most or about which they might have concerns-because ultimately it's their voices that matter. The best thing you can do to have a successful marketing campaign in India is learn the languages of different people.