The telecommunications industry has undergone a huge transition over the past decade with the convergence of voice and data, unified development of information technology and telecommunication solutions. The telecommunications industry entails not only the conventional aspects of telephone service but also advanced technology-based services including wireless communications, the internet, Internet of Things - Smart TVs and, satellites which can be termed as a revolution in the telecom industry. Cellular telecom industry has witnessed impressive growth in the last decade and it is forecasted to increase over different generations of network communications. From the beginning of ‘0G’ mobile telecom service to current long-term evolution (LTE) 4G, and now aiming for 5G, the telecommunication industry significantly contributes people’s daily lives. From having knowledgeable and adaptable consumers to the ever-growing telecom markets, and with their unstoppable and infinite wants, the telecom companies require to assess, monitor, analyse and upgrade to this changing needs quickly before the competitors. Moreover, with the advent of Internet of Things (IoT), the whole telecommunication industry has observed a boost and immense attraction from new players entering the industry. This calls for actionable insights into the competitive dynamics of the market, detailed assessments of market opportunities, pricing strategies, demand trends, and consumer behaviour pattern, as well as applications and best practices for the industry.

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